Project Overview
Strava competes in a space where the product experience is the differentiator, and communicating that experience to someone who hasn't tried it yet is the actual challenge. Showing the UI on a moving, tilting smartwatch in 3D puts the product in context the way flat screen recordings never would. The animation was kept deliberate and clean throughout so the premium positioning and the functional depth of the product could land at the same time.
Project Details
Client
Strava
Year
2026
Services
3D Animation, Color Grading, Sound Track
Location
Remote